TAA Canada Event at the River District, June 21, 2011
June 23, 2011
How do you create a dynamic and exciting community?
The East Fraser Lands in Vancouver has officially become the River District.
With a 20-year building plan just getting underway, interest is very high and soon-to-be residents are lining up to be the first among its community members.
There is a unique challenge to rebrand industrial land, engage the existing community and keep interest growing over a 20-year development.
TAAC members came to hear about the challenges faced and solutions created from the team behind the River District Vision Centre.
Speakers included Yosh Kasahara, Marketing Manager, Parklane Homes (lead developer for the project), Ashley Willard Bauman, Braun-Allison (communications and strategy team), Shaun August, Eos Lightmedia (multimedia and lighting lead for the project), Juan Tanus, KEI Space (exhibit integration and interior installation project manager) and Ross Ireland, 3DS (exhibit and signage fabricator).
Note: the images are thumbnails — please click to see them full-size.



