TAA Canada

TAA Canada facilitates networking and business opportunities among its members. This season the Communication Committee has a project to network the web sites of the members. [click the title to see the the rest of this article, and to find out how this works...]

Technorati Tags: blog, Themed Attraction, TAA, network

The goal is to increase the rank of all of our web sites with the search engines. At Google’s website, you can discover the principle behind our plan.

PageRank [Google's algorithm for ranking web sites] relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important.” Using these and other factors, Google provides its views on pages’ relative importance

The plan that arises from this is obvious and simple:

TAA members will use their websites to provide links to the other TAA members. Each of us will do this trusting that the other members will be doing the same thing in return. When we all do this, each of us should have over five-dozen important links directed to our sites.

TAA’s two web sites, this blog, and the official TAA Canada site, already have links to every member with a web site.

This blog is part of the process. It is the nature of blog software that whenever Google spiders the blog, it will cache another list of links in the sidebar. Also, every time we talk about you or your activities in the blog, there will be another link to your site included in the blog article. We are clear in starting this blog that it has two audiences: one is the human visitor, and the second is the search engine spider. The content is designed for both.

How do you proceed?

• Ask your Webmaster to use either the TAA Canada site member-list, or the TAA Canada Blog member-list, and make up a link page (or pages) at your site.
• Please do more than create a list of hyperlinks. Go to the members’ sites, read the information, and write something about each member. You will have to do this yourself to make your pages and the links unique. Technically, this is a link campaign. It must not look like a link-farm.
• Also, please do not have this more than three levels below your home page. If you, or your Webmaster, have any difficulty, contact the author of this article, Robert, at 604.947.0815.

Just today, I have done this at my own site. Since I’ve visited every member’s sites to choose some words I could write about them, you may find it helpful to use that information, and modify it. Click this link for Ballantyne’s links to TAA Canada member web sites.

If you look at your web link in my list, and find that I’ve not described your business to your satisfaction, I’d be delighted to change it. Please call me, Robert, at 604.947.0815.

Will this really make our sites rate well? Back in 2002 some of us did this. One of the participants was former TAA President Duane Fast of ArtCraft Display Graphics. Duane’s recollection of that experience: “Right after the links were posted we saw a dramatic increase in the hits to our site… right away it went crazy.”